Seeing returns from your investment or turning your pride and joy into a profitable business takes the kind of skills and experience only seasoned – and successful - hoteliers can offer. Signature’s flexible hotel management contracts are tailored to the specific needs of your business, designed to both maximise occupancy and increase ADR while minimising cash flow risks. From day-to-day operations to revenue management and property-specific marketing plans, you’ll find our know- how invaluable in ensuring your asset runs at optimal levels, on budget, and with a happy and productive team.
In an economic climate characterised by uncertainty, our hybrid lease model is an attractive, landlord-friendly alternative to more traditional operating models. You’ll benefit from a fixed base rental income, operational profit share based on the performance of the asset, and generally better long-term returns with fewer cash flow concerns. Our leasing team assesses the feasibility of a property based on the quality of the existing product, its location, and its profitability. With a positive assessment, we can extend a long-term lease based on a percentage share of the operating revenue, paid on a monthly basis on mutually agreed terms. We can also partner with major brands to increase the value of the asset.
To brand or not to brand? That is so often the question. It’s right for some properties, but not for others. If you’ve an established hotel already turning a profit, you can probably afford to stay independent. If you’ve a new hotel with little or no market share, brand affiliation probably makes sense. But where to start? With no obligation to either party, we offer a facilitation service for owners looking to affiliate with major brands like IHG and Marriott, guiding you through the process, flagging up the potential pitfalls, and - if you decide to go ahead - negotiating on your behalf to secure the best possible franchise agreement for your property.
…or ‘manchise’
As an independent, third-party operator, we can also offer a fully supported franchise alternative with a flexible management agreement - the ‘manchise’. With a satisfactory franchise agreement negotiated, we manage the asset on your behalf during the period of franchise agreement to maximise the value of your asset and exceed the expectations of the brand. You’ll benefit from our operational expertise while enjoying the benefits of brand affiliation. In true sense, manchise model provides the hotel owner the best of both worlds.
Our hotel development team can provide investor support in finding suitable properties, whether independent, branded, brownfield or greenfield. We work directly with existing owners or target properties as part of government-supported investment plans. You can expect in-depth market research and due diligence in assessing the viability of potential acquisitions, and we’ll provide guidance on market entry and projected financial returns. We can also source capital solutions from the major lenders to suit your funding needs.
Cost-efficient management is all for nothing without showing up where and when your customers are looking and converting lookers into bookers. Mastering the digital landscape is a high-reward route to profitability. It’s one we’ve travelled for over twenty years, which is why we can guarantee independent hotels a consistently low cost-per-acquisition - and sustained RevPAR growth. If you’re independent, think of it as a level playing field, allowing you to compete with the big names with a little more confidence. And with our global distribution service, we’ll help you drive more direct business, making you less reliant on OTAs.
Successful revenue management is notoriously complex. It requires significant experience, access to big data (and the insights to act on it), and the ability to drive change in a range of approaches and processes that, together, deliver improved year-on-year results. Without a tailored revenue strategy, the odds are stacked against you. With Signature’s revenue management expertise, you can expect consistent cost-efficiency - and sustained RevPAR growth.
We stand apart as one of the few hospitality companies to take employee wellbeing as seriously as profit – and prove it works. Why? Because a great employee experience has a causal effect on service quality, which leads to increased profitability. To see this correlation in practice, you need the right people in place from the outset. We’ve designed rigorous screening processes to identity the right attitude to hospitality from the start, and our People Development specialists design bespoke training programmes to empower new teams in delivering your brand promise brilliantly, at every guest touchpoint.
Running a successful restaurant or bar requires a specific skillset. Many hotel owners choose to outsource, and for good reason. We provide a comprehensive suite of F&B services designed to make lives easier - for you and your teams, and to delight your customers (they’ll thank you for it on TripAdvisor). With an emphasis on operational cost-efficiency, our services include restaurant and bar concept creation and front-of-house design, branding, operational setup, staffing and training, pre-opening assistance, and digital marketing.
Making a spa a profitable revenue stream rather than an underperforming afterthought in a hotel basement requires specialist expertise. With a thorough analysis of your business and competitor set, as well as the potential of your unit, we can develop a data-driven, bespoke spa and wellbeing strategy to optimise operating revenues. It’s an approach that ensures your property can effectively capitalise on the continuing growth of a sector that, worldwide, generated an estimated $5.6 trillion in revenue last year. A remarkable statistic that proves a simple fact: people just want to feel better - and we believe hospitality is about helping them do just that.
