POSITIVE
THINKING

POSITIVE THINKING
The road to net positive starts here

Cast your mind back to the year 2020. Extraordinary satellite images circulated in the media showing the startling difference a near-total global shutdown made to the environmental health of the planet. The pandemic became a temporal landmark – a window of opportunity to ‘start over’ with a new and more urgent focus on sustainability. Kinder consumerism, triggered by a new interest in ‘low impact living’, could have been one of the few silver linings. Alas, the pull of a returning normality proved too great, and the climate crisis continues. We believe there’s another way. Our mission to drive profit responsibly by making hospitality more human-centred means we’re forging a path towards ‘net positive’ travel – where every trip, and every stay, gives more than it takes.

We know it’s not easy. A hotel has to make money. Compromises are made at business level, just as they are at an individual level. That’s why we’re doing the thinking for you. We’re committed to making it easier for businesses not only to give back, but also to spearhead sustainable practices.

In partnership with Sustainable Hospitality Alliance, we help hotel owners to make a measurable difference in four logical steps, depending on where you are on your sustainability journey…

• Measure and mitigate the negative impacts of your business
• Minimise these negative impacts and initiate positive impacts
• Neutralise negative impacts and develop more robust positive impacts
• Give back more than we take

Step by step, we’ll work with you to help minimise hospitality’s operational impact on the environment. Signature hotels are already making a difference in so many ways (we’re proud of you!)…

• Bringing a sense of nature indoors with biophilic design principles
• In room recycling bins to encourage guests to participate in reducing our environmental impact
• Organic, locally produced and/or Fairtrade amenities
• No plastic amenities or packaging
• No single-use plastic water bottles or bags
• Eco-certified soap, shower gel and shampoo, using large dispensers where possible
• Recycled paper for stationery and amenities
• Paperless hotels (with our digital know-how, it’s easier than you’d think)