HOSPITALITY
BEYOND
PROFIT

HOSPITALITY BEYOND PROFIT
Harnessing the potential of human-centred hospitality

“Profits are essential for a business to thrive and grow, but its existence is justified by its contribution to human wellbeing”
Professor Lord Richard Layard, World Happiness Summit

It was with a similar sentiment that Signature Hospitality Group was conceived, the brainchild of a small group of experienced hoteliers who saw a correlation between happier people and healthier profits. What if we could prove that putting people (and planet) first guarantees profitability? And what if we could make hospitality more responsible as a result?

In part it’s about taking hospitality back to its roots – welcoming strangers into your home and caring for them as your own. It’s one of the most elementary acts of humanity, yet over the years, hospitality had sold its soul.

It’s exactly that act of humanity that gives hospitality its potential as a force for good, so we set about harnessing that potential. In everything we do, conscience leads us beyond profit for profit’s sake, to a place where profitability goes hand in hand with improving lives.

We call this approach human-centred hospitality. It’s a recognition that delivering value for all stakeholders, not just shareholders, is a more sustainable way of doing business. Our stakeholders are many – our people, our communities, our guests, and you – the owners and investors who believe in us to deliver the best possible returns in the most responsible, socially conscious way. And so, as more and more hotels – whether brand affiliated or independent, sign with Signature, we’re starting a movement to make hospitality better for everyone.

We invite you to join us in harnessing the potential of human-centred hospitality for better profitability.